“控制辩证模式”:信息传播新模式的发展与转向  

Dialectic Model of Control:The Development and Shift of New Pattern of Information Transmission

作　　者：韦路[1] 方振武 

机构地区：[1]浙江大学传媒与国际文化学院

出　　处：《国际新闻界》2017年第8期82-102,共21页Chinese Journal of Journalism & Communication

基　　金：浙江省哲学社会科学规划优势学科重大委托课题"大数据时代中国形象研究"(项目编号:16YSXK01ZD)成果~~

摘　　要：20世纪80年代中期,博德维克和范·卡姆从"控制"的视角出发提出了信息传播新模式。经麦奎尔与温德尔,Jensen,以及McMillan等人的介绍、引用或改进,信息传播新模式得以为学界所熟知。然而,信息传播新模式及其之后的发展并未考虑新媒体环境中个体角色的变换及其理论意涵。从吉登斯的"控制辩证法"来看,个体与媒介中心之间的控制关系是双向的,当个体能够控制媒介中心之时,媒介中心亦能够实现对个体的新的控制。因此,我们提出"控制辩证模式"来展现这种互动性,以求更加准确地阐明个体与媒介中心之间的复杂关系。Jan L. Bordewijk and Ben van Kaam came up with the New Patterns of Information Traffic from the perspective of ＂control＂ in the mid-t980s, and this new model got well known by the academia through the introduction or citation by scholars like McQuail and Windaht, Jensen, and Mcmillan. Thesenew patterns and their subsequent development, however,have not considered the changing roleof individuals in a transforming media environment. From the perspective of Giddens＇s Dialectic of Control, the relationship between individuals and the media center is two-way. When individuals are able to control the media center, the latter will find new ways of controlling the former. Therefore, we develop a ＂Dialectic Model of Control＂ to capture such reciprocity and to illustrate the complex relationships between individuals and media centers.

关 键 词：传播模式 控制辩证法 权力关系 媒介生产 受众 

分 类 号：G206[文化科学—传播学]