基于无地方性的大型购物中心旅游吸引力研究  

Research on The Appeal of Shopping Mall Based on Placelessness

作　　者：胡迎春 赵亮[2] 祁潇潇[2] 任成好 HU Ying-chun ZHAO Liang QI Xiao-xiao REN Cheng-hao

机构地区：[1]东北财经大学 [2]辽宁科技大学

出　　处：《华侨大学学报（哲学社会科学版）》2017年第4期70-80,共11页Journal of Huaqiao University(Philosophy & Social Sciences)

基　　金：国家旅游局旅游规划面上项目课题资助"基于扎根理论的休闲农庄游客体验研究:以浙江省为分析案例"(16TAAG020);辽宁省教育厅社科繁荣专项"中国城市化进程中的城市病研究"(2016FRPY02)

摘　　要：在全球化、商业化的共同影响下,"无地方"伴随着地方感的虚无和空间的不真实性的发展而产生。针对国内大型购物中心表现出的无地方性与吸引力共存的现象,以上海、北京国内两大一线城市的四家大型购物中心为案例地,采用半结构化访谈,辅以实地观察方法,在回顾地方和无地方相关理论的基础上,对大型购物中心游客体验的感知和意义进行了探讨。研究发现大型购物中心可以被理解为一个创造无地方性和增加吸引力的共同体,证实了当代无地方性的观点与景点体验的共生性。研究的成果不仅适用于大型购物中心本身的建设和发展,也对城市旅游的开发与管理具有借鉴意义。Under the influence of globalization and commercialism, ＂placelessness＂ is emerged from the emptiness of the sense of place and the unrealistic development of space. Focusing on the phenomenon of co-existing of placelessness and appeal in shopping mall, taking the 4 shopping malls in Beijing and Shanghai the two biggest cities as case studies, we discuss the place perceptions and sense of the visitors toward shopping mall with methods of semi-structured interview and field observation on the basis of reviewing the related theories on the places and placeslessness. The research indicates that the shopping mall can be understood as a community of creating placelessness and adding appeal of malls, which proved the contemporary idea of placelessness as symbiotic with experiencing place and restated that the space is a social and cultural demonstration producing by human intention. The research findings are not only applicable to the construction and development of shopping malls, but also have implications for the development and management of urban tourism.

关 键 词：大型购物中心 无地方性 旅游吸引力 旅游体验 城市旅游 

分 类 号：F590.8[经济管理—旅游管理]