语言认知加工和语言交际理论在产品设计中的应用  

Application of Cognitive Linguistic Processing and Linguistic Communication Theories in Product Design

作　　者：李永全 蔡曙山 

机构地区：[1]清华大学美术学院工业设计系,北京100084 [2]贵州民族大学民族文化与认知科学学院,贵州贵阳550001 [3]清华大学心理学系 [4]清华大学心理学与认知科学研究中心

出　　处：《贵州民族大学学报（哲学社会科学版）》2017年第4期96-108,共13页Journal of Guizhou Minzu University:Philosophy and Social Science

基　　金：国家社会科学基金重大项目“语言;思维;文化层级的高阶认知研究”[项目编号:15ZDB017];国家社会科学基金重大项目“汉字非字面语言大脑加工的神经机制研究”[项目编号:14ZDB154]

摘　　要：句法加工、语义加工、语用加工是人类语言认知的基本形式,句法学、语义学和语用学则是在符号学理论框架下提出的,并反映句法加工、语义加工、语用加工方式的当代语言学基本理论。本文应用句法加工、语义加工、语用加工和语言交际理论,从符号的释义、产品符号的意义、产品符号的要素、产品符号的构成、产品符号学体系等方面,对产品设计的艺术问题和产品符号学问题进行深入探讨,并建立设计符号学的理论模型。最后,作者得出一些结论并进行了讨论。Syntactic processing, semantic processing, and pragmatic processing are the basic forms of human linguistic cognition. Syntax, semantics and pragmatics were formulated under the theoretical framework of semiotics, which reflect syntactic, semantic, and pragmatic processing forms. By means of syntactic processing, semantic processing, pragmatic processing and linguistic commu- nication theories, this paper explores some issues regarding the art of product design and product semiotics, with reference to sign and product sign mean- ings as well as the elements, composition, and system of product sign, and also establishes a theoretical model for design semiotics. Finally, a conclusion is drawn and further expounded.

关 键 词：句法加工 语义加工 语用加工 产品设计 产品符号学 

分 类 号：H0-05[语言文字—语言学]