新经济下物流配送能力对企业竞争力的影响  

Influence of Logistics Distribution Ability on Enterprises' Competitiveness in New Economy

作　　者：张子文[1] 任晶[1] 

机构地区：[1]天津渤海职业技术学院,天津300402

出　　处：《天津职业院校联合学报》2017年第8期83-86,107,共5页Journal of Tianjin Vocational Institutes

摘　　要：著名学者波特曾将经营企业竞争力的影响因素划分为五大类,文本也从五大方面分析新经济下物流配送能力对企业竞争力的影响。最终得出结论:提升物流配送能力则对供应商砍价能力、顾客的砍价能力、业内同行企业竞争、取代产品威胁、潜在竞争企业有一定削弱的作用,从而可大大提升企业的竞争力。尤其在新经济背景下,物联网快速发展,企业竞争激烈,人们越来越重视物流的品质,企业细微的物流配送服务品质就能影响客户的选择并结合实际案例较详细地阐述了物流配送能力对现代企业竞争力的影响,期望对企业战略决策具有辅助作用。The famous scholar Porter once classified the influential factors of competitiveness of operating enterprises into five categories,in this paper,the influence of logistics distribution ability on the enterprises＇ competitiveness in the new economy is analyzed from five aspects.Finally it is concluded that improving the logistics distribution ability can weaken the suppliers and customers＇ bargaining ability,competition among enterprises of the industry,threat of replacing products and potential competing enterprises to some extent,so as to greatly improve the enterprises＇ competitiveness.Especially,under the background of new economy,with the rapid development of Internet of Things and fierce competition among enterprises,people have more and more emphasized the quality of logistics and the enterprises＇ slight distribution service quality can affect the customers＇ choice.And in this paper the influence of logistics distribution ability on the modern enterprise competition is explained in detail from five aspects combined with the actual cases,and it is expected to assist the enterprises strategic decision-making.

关 键 词：新经济 物流配送 企业竞争力 

分 类 号：U15[交通运输工程]