媒介融合趋势下的电视春晚发展态势  

The Developing Tendency of the CCTV Spring Festival Gala under the Tide of Media Convergence

作　　者：林默澜 LIN Mo-lan(Department of Journalism ＆ Communication, Fujian CommereiM College, Fuzhou Fujian 350012, china)

机构地区：[1]福建商学院新闻传播系,福建福州350012

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2017年第9期152-154,共3页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：2014福建省教育厅A类项目:新媒体时代传统媒体的应对策略与发展思路(JAS14419)

摘　　要：随着新媒体的出现,以春晚为代表的电视节目的处境岌岌可危。为了打破困境,春晚节目组于2015年首次尝试与新媒体合作。2016年,春晚全面深化媒介融合,在多屏互动、联合推演、内容创新等多方面为观众量身定制了全新的春晚大餐。电视春晚对于媒介融合的尝试,在一定程度上呈现了新媒体时代电视节目的发展态势及媒介融合特点。As new media appearing, the condition of TV programs represented by the Spring Festival Gala, is in critical danger. In order to break the dilemma, the Spring Festival Gala program group has firstly tried to cooperate with new media in 2015. The Spring Festival Gala in 2016 has deepened the media convergence in all aspects, and customized a brand new feast for the audience such as multi-screen interaction, joint display, content creation, etc. The TV Spring Festival Gala＇ s attempt to converge the media partly represents the developing tendency of TV program and the characters of media convergence in new media times.

关 键 词：春晚 媒介融合 电视媒体 

分 类 号：G222[文化科学]