还原包装设计的初心  

Returning to the Essence of Packing Design

作　　者：林媛[1] 

机构地区：[1]四川理工学院,自贡643000

出　　处：《包装工程》2017年第18期51-55,共5页Packaging Engineering

基　　金：四川省教育厅"四川农业特色品牌开发与传播研究中心"资助项目(CAB1609)

摘　　要：目的分析产品与包装设计的内在联系,从国内包装设计现状为切入点,通过探索非实用性包装存在的原因及其危害性,研究目前所存在的非实用性包装现象和非人性化现状。方法采用理论与实例相结合的方法,以典型实例阐述在经济全球化、包装设计多元化的信息时代必须首先满足消费者对产品包装的核心需求。结论提出了对产品包装本质认识的回归,还原了包装设计实用性表现的功能价值。From the perspective of domestic development of packing design, the research analyses the closed rela- tionship between product and packing design. With the exposure of reasons and dangers of impractical packing, it re- searches into the existed impractical and dehumanised packing phenomena. By means of the combination of theory and case study, it illustrates under the typical case that consumers＇ primary needs for product packing should be firstly satis- fied in the information age with the globalisation and packing design diversification. To emphasize on the returning to the essence of packing design and Functional Value of practicability in packing design.

关 键 词：产品包装 实用性 以人为本 功能价值 

分 类 号：TB482[一般工业技术—包装工程]