共享经济下我国消费者参与协同消费的影响因素研究  

Research on Influencing Factors of Chinese Consumers' Participation in Collaborative Consumption in the Sharing Economy

作　　者：唐毅青[1] 范春蓉 谭德庆[1] TANG Yi-qing FAN Chun-rong TAN De-qing(School of Economics and Management, Southwest Jiaotong University, Chengdu 610031)

机构地区：[1]西南交通大学经济管理学院,成都610031

出　　处：《软科学》2017年第10期136-139,共4页Soft Science

摘　　要：运用技术接受模型及相关理论建立影响因素模型,以专车行业为例进行实证研究,分析得出协同消费的个人利得、社会利得、社会影响和感知易用对感知有用有显著的正向影响,其中社会影响对感知易用也有显著正向影响;协同消费的感知有用和感知易用对消费者的参与意向有显著的正向影响,而成本感知对参与意向有显著的负向影响;协同消费的参与意向对消费者的实际参与有显著的正向影响。Using the technology acceptance model and related theories to establish the influential factor model, to empirical research on carsharing. The results reveal the personal gains, social gains, social influence and perceived ease of use have significant and positive influence on perceived usefulness of collaborative consumption consumers, the social influence also has a significant positive effect on perceived ease of use ; perceived usefulness and perceived ease of use do have significant- ly positive influence on participating intentions of collaborative consumption consumers, and perceived cost has a significant negative effect on participating intentions; participating intentions have a significantly positive direct influence on actual par- ticipation of collaborative consumption consumers.

关 键 词：协同消费 共享经济 技术接受模型 影响因素 

分 类 号：F063.2[经济管理—政治经济学]