基于茶文化视觉元素在茶馆形象设计应用探索  

Exploration on the application of teahouse image design based on the visual elements of tea culture

作　　者：张劲[1] 

机构地区：[1]南宁职业技术学院,广西南宁543000

出　　处：《大众科技》2017年第8期166-167,112,共3页Popular Science & Technology

摘　　要：茶在我国有着悠久的历史,由此所产生的茶文化也具有悠久的历史,与其它传统文化互相渗透,体现出我国文化的古老与博大精深。随着社会的发展,茶在人们的生活中也越来越普及,茶文化也由此融入了一些现代元素,给茶文化增添了丰富的文化内涵和表现手法,为茶馆形象设计和宣传活动开展提供了重要契机,可以说,完善茶馆形象理念和设计理念十分必要和重要。文章以基于茶文化视觉元素在茶馆形象设计应用探索为研究对象,通过结合茶文化视觉元素的具体内涵进行茶文化视觉元素在茶馆形象设计过程中的具体运用思路来进行相关分析,希望为现代茶馆的形象设计提供借鉴,也由此可以促进茶文化的发展。Tea has a long history in China.The tea culture produced here has a long history,and it is permeated with other traditional culture.It reflects the ancient and profound culture of our country.With the development of society,tea has become more and more popular in people＇s life,tea culture also incorporates some modern elements,abundant cultural connotation and expression to the tea culture,to provide an important opportunity for the teahouse,image design and promotional activities can be said that the perfect teahouse image concept and design concept is very necessary and important.In this paper,based on the visual elements of the tea culture in the tea image design application as the research object,the concrete application of ideas through the concrete meaning of the visual elements of the tea culture of the visual elements of tea culture in the teahouse image in the design process to carry out related analysis,hope to provide reference for the design of image of modern tea museum,which can promote the development of tea culture the.

关 键 词：茶文化 视觉元素 茶馆 形象设计 

分 类 号：TU767[建筑科学—建筑技术科学]