“跨境电商”背景下国贸专业人才培养模式研究  

Research on Development of International Trade Professionals for Cross-Border E-commerce

作　　者：杨梅枝[1] 

机构地区：[1]肇庆学院西江区域发展战略研究中心,广东肇庆526061

出　　处：《广州广播电视大学学报》2017年第4期33-36,共4页Journal of Guangzhou Open University

基　　金：2015年度肇庆学院质量工程及教学改革项目"肇庆学院经管学院国贸专业实践教学体系和内容的改革与实践"(项目编号:zlgc201514);2016年度肇庆学院实践教学改革研究项目"跨境电商背景下国贸专业实践教学体系和内容的改革与实践--以肇庆学院经管学院为例"(项目编号:sjjx201602)

摘　　要：近几年,我国传统外贸出口增速下滑甚至某些年份出现负增长,而跨境电子商务却是一片商业蓝海,年均增速达30%。在跨境电商高速发展的背后,是跨境电商产业人才的缺乏,严重制约了跨境电商产业的发展。高校应该审时度势,变传统、单调的课堂教学加实验室模拟的国贸专业人才培养为政、企、校联合的真正实战的跨境电商人才培养模式,从而满足跨境电商的用人需求。In recent years,China’s traditional export has been growing slowly,and even negatively in some years.In the meantime,cross-border e-commerce has become a blue sea with an average annual growth rate of 30%.However,short of skilled professionals is seriously impeding the rapid development of cross-border e-commerce.It is demanding that higher education institutions shall adjust their tradition-oriented classroom teaching to laboratory-simulation-based instruction to develop competent talents serving better different social sectors like governments,enterprises and schools and so on.

关 键 词：新趋势 跨境电商 传统外贸 人才培养 

分 类 号：G642[文化科学—高等教育学]