服装工艺创新在中国原创设计品牌的应用  

The Application of Innovative Clothing Technology in Chinese Original Design Brands

作　　者：赵宇 顾鸣[2] 

机构地区：[1]大连工业大学服装学院 [2]江苏华艺集团,顾鸣艺术染整工作室

出　　处：《纺织导报》2017年第10期98-100,共3页China Textile Leader

摘　　要：随着时尚消费个性化审美时代的到来,一批中国服装原创设计品牌迅速进入大众视野,其鲜明的个性风格和独具工艺特色的视觉创意,给渐趋同质化的市场流行带来了独特、新鲜的审美愉悦和全新的消费体验,成为代表中国设计进军高端细分市场的重要力量。笔者通过对中国原创设计品牌运用服装工艺创新、图形创意和面料再造案例的分析,提出独特的工艺表现方法、陌生化图形创意和个性化图案文化传达。As we enter an era where personalized aesthetics predominating fashion consumption, a number of Chinese original design brands have emerged. Their distinctive personalized styles, unique techniques and visual creativity have brought special and fi＇esh aesthetic pleasure and brand-new consumption experience to the homogenizing market and they have become an important representation of Chinese design entering into high-end niche markets. Based on case study of Chinese original design brands and their innovation in clothing technology, creative pattern design and fabric reengineeriug, the paper presents unique techniques of expression, creative ideas of de-familiarized graphics and cultural communication of personalized patterns.

关 键 词：中国原创品牌 服装工艺创新 面料艺术再造 品牌风格 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]