企业识别系统(CIS)设计理念与方法研究  

Research on Design Concept and Method of Corporate identity System

作　　者：王璐[1] 郑刚强[2] 邓雨薇[2] 

机构地区：[1]湖南农业大学,湖南长沙410128 [2]武汉理工大学,湖北武汉30070

出　　处：《科技创业月刊》2017年第17期91-94,共4页Journal of Entrepreneurship in Science & Technology

基　　金：国家社会科学基金艺术学项目(13CB116);中央高校基本科研业务费专项(2010II017;2014Ib008)

摘　　要：探明企业识别系统(CIS)设计本质内涵和基本构成;辨析构成CIS的MI、BI、VI三者之间互为因果、逐层递进的共生关系,并阐述了三者作用、特质及其导入程序;归纳了CIS设计核心理念"相由心生,意聚形立";提出了"代入式"体验方法、"共融式"设计方法、"拔高式"创新方法。Through the analysis of the connotation and the basic structure of he corporate identity system(CIS),the symbiotic relationships between MI、BI、VI,which constitute the CIS have been discriminated as reciprocal causation and step by step.The functions,traits and the import procedure of MI、BI、VI have been elaborated.And include the core idea of CIS design:the appearance depends on the inner thoughts,and the gather of the thoughts comes the appearance.The'Substitution'experience method,the'Communion'design method,and the'Raise'creation method have been also proposed.

关 键 词：企业识别系统 CIS设计 理念 方法 共生关系 

分 类 号：F426.472[经济管理—产业经济]