河北省旅游文化产业的品牌设计研究  

A Research of Brand Design for Tourism Culture Industry in Hebei Province

作　　者：聂书法[1] 彭昌容 张伟英[1] 

机构地区：[1]河北经贸大学艺术学院,河北石家庄050061

出　　处：《石家庄学院学报》2017年第5期142-145,共4页Journal of Shijiazhuang University

基　　金：2015年度河北省高等学校科学研究计划项目重点项目"品牌设计下的河北旅游产业发展研究"(SD151098)

摘　　要：在当前旅游活动中,文化成为了旅游的生命,也是景区的重要吸引力,旅游文化产业具有极大的发展潜力。但目前河北旅游文化产业开发尚显不足,旅游文化同质化严重,多数景区尚未进行品牌差异化设计。准确把握旅游文化与品牌设计的关系,构建消费者独特的旅游感受,推动旅游文化产业的品牌发展,既是建设旅游文化强省的必由之路,也是提升河北省文化软实力的客观要求。In the currenttourist activities, culture is the essence of tourism as well as major attraction of scenic spots. Cultural touring industry has a great potential for development. However, the development of cultural touring industry in HebeiProvince seems rather underdeveloped, homogenization in touring ser-vices is serious, and cultural touring programs in many tourist attractionsare lack of differentiation design. It is necessary to accurately grasp the relationship between touring culture and brand design, constructu- nique traveling experiences of tourists, and promote the development of cultural touring brand. Such is an inevitable course to construct a powerful province of cultural touring industry and an objective requirement of strengthening the cultural soft power of HebeiProvince.

关 键 词：河北省 品牌设计 文化资源 

分 类 号：G124[文化科学]