在线评论情感倾向的影响研究及分析  

Research and Analysis on the Influence of Online Commentary Emotional Tendency

作　　者：孙娜[1] 

机构地区：[1]集宁师范学院数学系,乌兰察布012000

出　　处：《价值工程》2017年第31期178-181,共4页Value Engineering

基　　金：内蒙古自治区高等学校科学研究项目;项目名称:基于在线评论的模型构建及方法分析;课题编号:NJZY16320

摘　　要：互联网时代,网络购物成为了一种新的购物形式,由于网络购物是在虚拟的平台上进行商品甄选,客户无法对商品的性能和质量进行判定,这就增加了购物的风险。随着网络购物平台的服务的完善,在线评论成为了大众购物的参考依据。所以,在线评论的情感倾向就左右了消费者的购买决策。本文对在线评论情感倾向的影响进行研究,然后细致分析了在线评论的情感调节因素,最后就如何发挥在线评论情感倾向的积极作用给出了相关建议。In the Internet age,online shopping has become a new form of shopping.Since online shopping is a product selection on a virtual platform,customers can not judge the performance and quality of goods,which increases the risk of shopping.With the perfection of online shopping platform services,online commentary has become a reference for public shopping.Therefore,the emotional tendencies of online commentary determines the consumer＇s decision to buy.This paper studies the impact of online commentary emotional tendencies,and then analyzes the emotional adjustment factors of online commentary,and finally gives some suggestions on how to play the positive effect of online commentary emotional tendencies.

关 键 词：在线评论 情感倾向 评论影响 

分 类 号：F724.6[经济管理—产业经济]