媒介融合背景下《焦点访谈》的语境文化和可信度研究  

The Contextual Culture and Credibility of “Focus Interview” within the Background of Media Convergence

作　　者：张玉河[1] 

机构地区：[1]浙江传媒学院播音主持艺术学院,浙江杭州310018

出　　处：《浙江师范大学学报（社会科学版）》2017年第5期90-95,共6页Journal of Zhejiang Normal University(Social Sciences)

基　　金：中国广播电视协会重点课题"媒介融合背景下华语传媒的媒介来源可信度研究"(2014ZGGXH012)

摘　　要：文章切合《焦点访谈》的改版对我国电视新闻评论节目的语境文化和公信力进行了个案研究和理论分析,提出了在当下媒介融合背景下我国主流媒体提升传播效果的策略,以及在营造低语境文化前提下提升主流媒体中电视评论类节目传播影响力的方法。Based on the redesign of＂Focus Interview＂,this paper conducted a case study and theoretical analysis of the contextual culture and public credibility of TV news commentary programs in China. The paper expounds the strategies of enhancing the communication effect of the mainstream media in our country,especially the TV commentary programs within the background of media convergence,so as to enhance the impact of TV commentary programs in the mainstream media on the premise of ＂low context＂.

关 键 词：媒介 融合 主流 语境 公信力 

分 类 号：J905[艺术—电影电视艺术]