我国体育产业发展现状及趋势研究  

Research on Current Situation and Trend of Sports Industry in China

作　　者：谭宏[1,2] 周民 

机构地区：[1]西南科技大学体育部,四川绵阳621010 [2]重庆大学经济与工商管理学院,重庆400044 [3]西南财经大学体育学院,四川成都610074

出　　处：《广州体育学院学报》2017年第5期28-32,共5页Journal of Guangzhou Sport University

基　　金：国家社会科学基金项目(14CTY006);四川省教育厅重点项目(17SA0204);四川体育产业与公共服务研究中心重点项目(SCTY2017ZD01)

摘　　要：体育产业作为未来我国发展的朝阳产业,其发展前景备受关注。运用文献资料、逻辑分析和定性分析等方法,对当前我国体育产业的发展现状及其存在的主要问题进行分析。从理论和实际出发,提出未来我国体育产业的发展将呈现以下趋势:体育产品品牌化、体育企业集团化、体育设备智能化、体育产业国际化、体育产业网络化。通过对体育产业未来发展趋势进行分析,在此基础上对我国未来体育产业发展提出相应的建议和策略,主要包括:加快对体育产业法律法规建设、建立体育产业发展基金、完善我国体育产业的投融资机制、实施人才倍增计划、加强体育产业与科技创新相融合。As an uprising industry of china,the prospect of sports industry has attracted much attention. By means of documentary,logical analysis and qualitative analysis,the current situation of china＇s sports industry is analyzed in this paper. Depend on the theory and practice,we put forward the future development trend of the sports industry in China will present the following trends： branding of sports products,group of sports enterprises,sports equipment intellectualization,the globalization of sports industry,the network of sports industry. By analyzing china＇s sports industry development trend,it brings forward some innovative suggestions for the development of sports industry in our country,such as quickening the construction of laws and regulations of the sports industry,guaranteeing the development funds of sports industry,perfecting the investment and financing mechanism of sports industry in China,implementing the talent multiplication plan and Strengthening the integration of sports industry and scientific and technological innovation.

关 键 词：体育产业 政策 趋势 创新 

分 类 号：G80[文化科学—运动人体科学]