创建商业经济学会学术品牌的路径研究——基于组织形象力视角  

A Study on the Path of Creating Academic Brand of Business Economics On the Perspective of Organizational Image

作　　者：周鸣阳[1] 

机构地区：[1]浙江商业职业技术学院,浙江杭州310053

出　　处：《江苏商论》2017年第9期9-12,共4页Jiangsu Commercial Forum

基　　金：中国商业经济学会2017年度职业教育专项研究重点课题<提升职教学会品牌形象力的路径研究>(课题编号:2017ZSZJZD11)成果之一

摘　　要：创建学会品牌的关键是构建专家核心团队,最终衡量标准是学术研究的理论价值和应用成果的商业化效益。在政府职能转移和社会治理模式转型之时,商业经济学会要通过理论研究成果对流通产业发展的引领作用、通过应用技术推广对现代服务业的促进作用以及购买政府服务参与社会管理作用来得到体现。具体表现为学会在社会中的知晓率和影响力、美誉度和满意度等,我们基于组织形象力视角,提出创建商业经济学会学术品牌的有效路径。The key to the creation of the brand is to build the core team of experts. The final measure is the commercial value of the academic research and the commercialization of the application results. In the transformation of government functions and the transformation of social governance model, the business economics will be through the theoretical research results on the development of circulation industry leading role through the application of technology to promote the promotion of modern service industry and the purchase of government services to participate in social management role to be reflected The The specific performance of learning in the community awareness and influence, reputation and satisfaction, we based on organizational image of the perspective, put forward the creation of business economics academic brand of effective path.

关 键 词：学术 品牌 形象力 路径 研究 

分 类 号：F72[经济管理—产业经济]