我国网络购物市场可信交易的动力机制与阻碍因素研究  

A Study on the Motive Mechanism and Obstacles of Trustworthy Transaction in China's Online Shopping Market

作　　者：徐伟[1] 

机构地区：[1]苏州市职业大学管理学院,江苏苏州215104

出　　处：《江苏商论》2017年第9期31-33,共3页Jiangsu Commercial Forum

基　　金：2015年度江苏省教育厅高校哲学社会科学研究指导项目"我国网络购物市场可信交易环境建设研究";编号:2015SJD571

摘　　要：网络购物市场作为一个新兴的虚拟市场,在其快速发展过程中出现了很多问题。日益严重的诚信缺失行为影响了网络购物市场的健康发展。构建网络购物市场可信交易环境是促进网络购物市场持续稳定发展的重要途径。本文应用系统动力学的方法分析了网络购物市场可信交易的动力机制,并且在此基础上分析了网络购物市场可信交易的阻碍因素。The online shopping market, as a new virtual market, has a lot of problems in its rapid development process. Increasingly serious lack of integrity affects the healthy development of the online shopping market. Constructing the online shopping market The trusted trading environment is an important way to promote the sustained and stable development of the online shopping market. This paper analyzes the dynamic mechanism of trusted transactions in online shopping market by using the method of system dynamics,and analyzes the obstacle factors of trusted transactions in online shopping market.

关 键 词：网络购物市场 可信交易 运行机制 阻碍因素 

分 类 号：F724.6[经济管理—产业经济]