唐闸工业遗产旅游开发营销推广的思考  

The Marketing Strategy of Tangzha Industrial Heritage Tourism Development

作　　者：李燕 顾小光 

机构地区：[1]南通理工学院,江苏南通226000

出　　处：《江苏商论》2017年第9期71-75,共5页Jiangsu Commercial Forum

摘　　要：工业遗产旅游是一种新型的旅游业态,是工业与旅游业的完美结合,工业遗产旅游的发展能有力地带动一个城市经济的发展。南通唐闸地区有类似大生纱厂等多个重要的工业遗产,但整体发展并不成熟。本文首先介绍了唐闸工业遗产的背景、推广意义及开发现状,并对其进行SOWT分析,指出唐闸工业遗产旅游营销推广存在的一系列问题,针对性地提出营销推广策略,以期能为南通唐闸工业遗产的旅游开发提供有益的启示。Industrial heritage tourism is a new type of tourism industry, which is the perfect combination of industry and tourism. The development of Industrial heritage tourism can effectively promote a city＇s economic development. While there are some important industrial heritage similar with Dasheng Cotton Mill, the overall development of industrial heritage in Tangzha, Nantong City is not mature. Firstly, this paper introduced the development background, present situation and significance of promoting of Tangzha industrial heritage, then pointed out a series of problems in Tangzha industrial marketing heritage tourism promotion using SWOT analysis. At last, the marketing strategies were given, which could provide useful inspiration for the tourism development of industrial heritage of Tangzha, Nantong.

关 键 词：唐闸工业遗产 文化 推广 广告 

分 类 号：F592.7[经济管理—旅游管理]