意识形态网络舆情的社会网络分析——以“共产主义事业接班人”论战事件为例  

Social network analysis of the Internet public opinions on ideology:a case study on the debate over Successors to the Cause of Communism

作　　者：洪小娟 刘璐[1] 黄卫东 叶美兰 HONG Xiaojuan LIU Lu HUANG Weidong YE Meilan(School of Management, Nanjing University of Posts and Telecommunications, Nanjing 210023, China Research Center of Modern Information Service Industry of Jiangsu, Nanjing University of Posts and Telecommunications, Nanjing 210023, China President＇ s Office, Yancheng Institute of Technology, Yancheng 224001, China)

机构地区：[1]南京邮电大学管理学院,江苏南京210023 [2]南京邮电大学江苏现代信息服务业研究基地,江苏南京210023 [3]盐城工学院校长办公室,江苏盐城224001

出　　处：《南京邮电大学学报（社会科学版）》2017年第3期10-19,共10页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：国家自然科学基金项目"基于个体情感模型的舆情传播机制研究"(71671093);江苏省高校哲学社会科学优秀创新团队"网络文化安全与管理研究"建设项目(2013-011)

摘　　要：意识形态网络舆情是意识形态斗争向网络空间渗透的标志。以2015年的"共产主义事业接班人"论战事件为例,运用社会网络分析方法,从网络基本结构、节点中心性、块模型和子群结构四个方面对意识形态网络舆情的网络特性和传播特征进行分析。研究发现:意识形态网络舆情的传播过程具有明显的"意见领袖"特征,网络中存在具有明显等级关系的若干子群,且网络内部群体极化严重,极易成为孕育民粹主义的"网络温床"。Internet public opinion on ideology is a symbol that ideological struggle has spread to the cyberspace. With the example of the debate event over Successors to the Cause of Communism in 2015, social network analysis is employed to explore the network structure and characteristics in its spread from four levels, including the basic structure characteristics, centrality, block model, and sub-network. The case study indicates that, （1）Internet public opinion on ideology has an obvious characteristic of ＂opinion leader＂ in its spread; （2）there are several network; （3）a serious polarization exists in the breeding of populism. subgroups with obvious hierarchical relationships in the internal group, which makes the network a hotbed for the

关 键 词：意识形态 网络舆情 社会网络分析 

分 类 号：G206[文化科学—传播学]