电视特色频道与特色栏目的建设与创新  

On the Construction and Innovation of Characteristic TV Channels and Columns

作　　者：党欣 DANG Xin(Sias International University, Zhengzhou University, Xinzheng, Henan 451150)

机构地区：[1]郑州大学西亚斯国际学院,河南新郑451150

出　　处：《广西职业技术学院学报》2017年第4期102-105,共4页Journal of Guangxi Vocational and Technical College

摘　　要：该文以广西卫视、东南卫视为例,认为特色频道建设的核心是个性化和差异化,体现频道定位的特色栏目是卫视的核心竞争力。特色频道建设的过程,归根结底是围绕频道定位进行创新的过程,是特色栏目创意、调查、论证和策划的过程。This paper takes GXTV and SETV as examples to study and finds out that the core of the construction of characteristic channel is individuation and differentiation. The core competence of satellite TV is to capture characteristic TV columns. Constructing characteristic TV channels boils down to the process of innovation, which includes creating, investigating and planning.

关 键 词：卫视 特色栏目 个性化 品牌 

分 类 号：G222[文化科学]