我国网络购物市场可信交易环境的现状分析  

An Analysis of the Current Situation of Trusted Trading Environment in China's Online Shopping Market

作　　者：徐伟[1] Xu Wei(School of Management, Suzhou Vocational University,Suzhou 215104, China)

机构地区：[1]苏州市职业大学管理学院,江苏苏州215104

出　　处：《江苏商论》2017年第8期58-59,71,共3页Jiangsu Commercial Forum

基　　金：2015年度江苏省教育厅高校哲学社会科学研究指导项目"我国网络购物市场可信交易环境建设研究";编号:2015SJD571

摘　　要：电子商务的迅猛发展,已成为我国经济增长的强劲动力。网络购物市场作为电子商务交易最活跃的市场,一直保持着稳定发展的趋势。但是网络购物市场作为一个新兴的虚拟市场,与传统购物市场有很大的不同,还存在很多问题。其中网络消费者的权益无法得到保障的问题日益严重,部分网络经营者缺乏诚信意识,网络购物市场的可信交易环境还没有很好地建立。本文为进一步构建网络购物市场可信交易环境提供建议。The rapid development of e-commerce has become a strong driving force for China＇s economic growth. Online shopping market as the most active market for e-commerce transactions, has maintained a stable development trend. But the online shopping market as a new virtual network market, and the traditional shopping market is very different, there are still many problems. Which the interests of Internet consumers can not be guaranteed the growing problem, some network operators lack of awareness of integrity,online shopping market, the trusted trading environment has not been well established. This paper provides suggestions for further building a trusted trading environment for online shopping market.

关 键 词：网络购物市场 可信交易 环境 现状 

分 类 号：F724.6[经济管理—产业经济]