刊名创意与装帧设计——“阅读推广小杂志”的内涵美与形式美  

Creative Title and Graphic Design——The Beauty of Library Reading Magazines in Connotation and in Form

作　　者：蔡思明[1] CAI Si-ming

机构地区：[1]南京邮电大学图书馆

出　　处：《图书馆论坛》2017年第11期15-19,共5页Library Tribune

基　　金：2016年国家社会科学基金一般项目"泛在知识环境下校园经典阅读推广体系构建研究"(项目编号:16BTQ017);2016年度江苏省高校哲学社会科学研究项目"泛在知识环境下大学生经典阅读障碍与阅读推广研究"(项目编号:2016SJB870002)研究成果

摘　　要：文章概述图书馆"阅读推广小杂志"的发展历程;总结其刊名创意的原则,包括体现阅读推广的导向性、赋予独特的历史文化内涵和营造亲近阅读的人文性;归纳装帧设计要求,包括紧扣办刊特色和阅读文化、立足读者审美、凸显专题特色和刊名题写彰显文化品味。This paper outlines the development history of library reading magazines, and summarizes the principles for doing creative titles, such as presenting the orientation of reading promotion, displaying the unique historical and cultural connotations of the magazines, and creating the humanity meaning of being close to reading. As for the graphic design, the magazines should attach to their management characteristics, social reading culture and the aesthetic views of their readers, highlighting their special features and demonstrating their cultural tastes with unique cover layout.

关 键 词：阅读推广 阅读推广杂志 导读刊物 刊名 装帧设计 

分 类 号：G255.2[文化科学—图书馆学]