文化距离对中国核心文化产品出口集中度的影响研究——以“一带一路”沿线国家为例  

Influence of Cultural Distance on the Export Concentration Index of Chinese Core Cultural Products:Evidence from Countries along the Belt and Road

作　　者：曾麒玥[1] 龚璞[1] 

机构地区：[1]清华大学公共管理学院,北京100084

出　　处：《国际商务（对外经济贸易大学学报）》2017年第5期31-41,共11页INTERNATIONAL BUSINESS

基　　金：国家科技支撑计划项目"公共文化科技服务能力建设与绩效评估技术研究与示范"(2015BAK26B01);国家社科基金项目"国家基本公共文化服务标准体系建设研究"(14AH009)

摘　　要：本文依据Hofstede提出的文化维度测算国家间的文化距离,采用1995~2015年间中国对"一带一路"沿线36个国家的出口数据,实证考察了文化距离对中国核心文化产品出口的影响。结果显示,当对36个国家进行整体考察时,文化距离对出口集中度与出口额均存在显著负向影响;当对欧洲和亚洲样本分别考察时,文化距离对出口集中度的影响与上述结论一致,对出口额的影响在欧洲地区表现为显著阻碍,在亚洲地区则并不显著。同时,地理距离与出口集中度和出口额亦呈显著负相关。此研究表明,对文化产品出口现状的探索需要超越单纯的贸易流量思维,加入如集中度等其他指标进行综合考察,以丰富研究结论。中国的文化产品出口策略也应根据不同的集中度和贸易额进行调整,在保障现有出口市场的基础上开拓新的文化市场,加强国家间的文化交流与理解,真正实现"一带一路"各国的共同繁荣。This article adopts the export data of China to 36 countries along the Belt and Road from 1995 to 2015 and practically investigates the influence of cultural distance, which is measured according to the cultural dimension of Hofstede, on the export of Chinese core cultural products. The result shows that cultural distance has significantly negative impact on both export concentration in- dex and export value when investigating 36 countries as a whole. When dividing these 36 countries into Europe and Asia areas, the conclusion is the same as above. For the impact on export value, it shows significant obstruction in Europe area and less impact in Asia area. At the meantime, geographical distance is high- ly negatively related with export concentration index and export value. This re- search indicates that besides the trade volume, concentration index shall be in- volved when exploring the export status of cultural products to ensure the conclu- sion is valid in maximum. China＇s export strategy of cultural products should be adjusted according to different concentration index and trade value. New cultural market shall be developed on the basis that current export market is guaranteed. Cultural exchange and understanding should be strengthened between countries to achieve common prosperity for the countries of the Belt and Road.

关 键 词：文化距离 核心文化产品 出口集中度 

分 类 号：F752.62[经济管理—国际贸易]