B2C电子商务网购包装设计研究  

Packaging Design of B2C Electronic Commerce Online Shopping

作　　者：詹文瑶[1] ZHAN Wen-yao(Sichuan Fine Arts Institute, Chongqing 401331, China)

机构地区：[1]四川美术学院,重庆401331

出　　处：《包装工程》2017年第20期255-258,共4页Packaging Engineering

基　　金：教育部人文社会科学项目"绿色网购包装设计研究"(14YJA760048);国家社会科学基金艺术学重大招投标项目"绿色设计与可持续发展研究"(13ZD03)

摘　　要：目的研究B2C电子商务网购包装的设计方式。方法采用符号、图形、材料的设计延续企业品牌形象;采用扁平化的包装外形、模数化的系列包装、模块化的内部结构设计解决B2C产品的运输;采用多层次信息的构架设计解决B2C网购包装多信息的视觉冲突。结论 B2C网购包装既是企业品牌包装,又是快递运输包装。To study the design method which used for packaging of B2 C Electronic Commerce Online Shopping. Use symbol design, graphic design and material design to last the enterprise＇s brand image;Use the design which contains flat packaging shape,modular series of packaging, modular internal structure to solve the problems of B2 C product transport; Use multi-level information architecture design to solve the visual conflict between various information of B2 C online shopping packaging. The study has shown that B2 C online shopping packaging is both the company brand packaging and the express shipping packaging.

关 键 词：B2C网购包装 企业品牌 包装形态 信息架构 

分 类 号：TB482[一般工业技术—包装工程]