功能需求与用户体验下的快递包装设计研究  

Express Packaging Design focus on the Functional Requirements and User Experience

作　　者：肖洒[1] 郭春宏[2] XIAO Sa GUO Chun-hong(Chongqing Technology and Business Institute, Chongqing 400052, China Chongqing College of Electronic Engineering, Chongqing 401331, China)

机构地区：[1]重庆工商职业学院,重庆400052 [2]重庆电子工程职业学院,重庆401331

出　　处：《包装工程》2017年第20期263-268,共6页Packaging Engineering

基　　金：重庆工商职业学院重点科研项目(ZD2015-11);重庆市社会科学规划项目(2015YBYS086)

摘　　要：目的针对目前快递包装在功能上发生的新变化,研究基于功能需求与用户体验的快递包装的设计策略,力求增加快递包装的适用性和附加价值,减少包装物废弃和资源浪费。方法秉承减量化和可循环的绿色包装设计理念,分析快递包装的功能变化与用户体验等层次的要求。结论基于功能需求与用户体验来进行的快递包装创新设计,需要外观设计独特,有趣味;信息传达智能化、突出品牌;结构设计注重保护性、针对性和便利性;通过趣味设计,交互体验,情感共鸣,来拓展快递包装的用途。According to the new functional changes of the express packaging, it aims to a new study a design strategy of express packaging focus on the functional requirements and user experience, increase the availability and added value of express packaging and reduce packaging waste save resources by taking. The method is to analyze the functional changes of express packaging and user experience, adhering to the green packaging design concept that focus on reducing and recyclable. An innovative express packaging design based on functional requirements and user experience requires a unique and interesting appearance design; an innovative express packaging design based on functional requirements and user experience needs to communicate information intelligently and highlight the brand; the structural design should focus on protection, pertinence and convenience; an innovative express packaging design based on functional requirements and user experience asks to expand the use of express packaging through interesting design, better interactive experience and emotional resonance.

关 键 词：功能需求 用户体验 快递包装 创新设计 

分 类 号：TB482[一般工业技术—包装工程]