“互联网+”背景下特色农产品在线分销渠道模式与选择  

Model and Selection of Online Distribution Channel of Characteristic Agricultural Products Under Background of 'Internet+'

作　　者：李启庚[1] 张源[1] 何耀宇[1] 

机构地区：[1]太原理工大学经济管理学院,山西太原030024

出　　处：《北方园艺》2017年第20期206-210,共5页Northern Horticulture

基　　金：山西省软科学研究计划资助项目(2016041023-1);山西省哲学社会科学规划资助项目(163080039-S)

摘　　要："互联网+"背景下,特色农产品在线分销渠道迅猛发展。该研究总结了特色农产品的特性与类别,并对当前特色农产品在线分销渠道模式进行了梳理与总结,在此基础上,针对不同类别的特色农产品提出合理的在线分销渠道模式,从而实现特色农产品在线分销渠道的时效性与低成本性。The online distribution channel of characteristic agricultural products progresses rapmly under the background of ‘ Internet ＋＇. This study summarized the characteristics and categories of characteristic agricultural products, and summarized the current online distribution channels of characteristic agricultural products. On this basis, it put forward reasonable models for different types of characteristic agricultural products, so as to achieve timeliness and low-cost of the online distribution channel of characteristic agricultural products.

关 键 词：“互联网+” 特色农产品 在线分销渠道 

分 类 号：F713[经济管理—产业经济]