打造品牌与增强林果产品市场优势问题研究  

Study on the Issue of Building "Akesu" Brand and Enhancing the Market Advantage of Regional Forestry Products

作　　者：梁刚[1] 彭刚[1] 赵岩峰[1] 

机构地区：[1]阿克苏地区林业局,新疆阿克苏843000

出　　处：《中国林业经济》2017年第5期68-70,共3页China Forestry Economics

摘　　要：特色林果业在阿克苏地区实施的资源优势资源转换战略、加快农业结构调整中,以其可观的经济效益、生态功能及较好的发展前景,已成为地区经济增长和农民增收的主要增长点,但阿克苏地区在品牌建设中认识宣传不到位、品牌知晓率低、市场竞争力不强等问题一定程度上影响了阿克苏果品在市场的占有率,结合地区实际进行调研,提出了相关对策建议。The characteristics of fruit industry in the implementation of Akesu area resources advantage conversion strategy, speed up the adjustment of agricultural structure, with its considerable economic benefits, ecological function and good prospects for development, has become a major growth area of economic growth and to increase farmers＇ income, but Akesu area knowledge propaganda, brand awareness is low, the market the competitiveness is not strong and other issues to a certain extent affected the Akesu fruit in the market share in the brand construction, combining with the actual area of research, put forward relevant countermeasures and suggestions.

关 键 词：阿克苏 林果品牌 市场优势 

分 类 号：F316.1[经济管理—产业经济]