新媒介环境下高校图书馆阅读推广策略--以河西学院读书月活动为例  

Reading Promotion Strategies of University Library under the New Media Environment——Taking the Reading Month Activities of Hexi University as an Example

作　　者：曹文兰[1] 杨树仁[1] Cao Wen-lan Yang Shu-ren(Hexi Universit Library, Zhangye Gansu 73400)

机构地区：[1]河西学院图书馆,甘肃张掖734000

出　　处：《河西学院学报》2017年第5期119-123,共5页Journal of Hexi University

基　　金：河西学院校长科研创新基金项目(项目编号:XZ2016025)

摘　　要：通过对2011-2016年河西学院读书月活动的分析,发现以读书月活动为载体的阅读推广不但有利于养成学生的良好阅读习惯,而且有利于构建和谐的馆读关系,还能够创造良好的经济效益和社会效益.在此基础上,探讨了如何更好地开展好读书月活动并提出深入开展读书月活动所要亟需解决的3个问题.By analysis of reading reading activities on the promotion of reading activity for the year of 2011-2016 in Hexi University, it is found are not only beneficial for students to develop good reading habits and to construct the harmonious library read, and can create good economic benefit and social benefit. On this basis, this paper discusses how to better carry out reading activities, and puts forward 3 problems to be solved ur- gently.

关 键 词：高校图书馆 阅读推广 读书月活动 品牌意识 

分 类 号：G252.1[文化科学—图书馆学]