学术虚拟社区激励政策对用户知识贡献行为的影响研究  

The Influence of Incentive Policies on User's Knowledge Contribution Behavior in Academic Virtual Communities

作　　者：施涛[1,2] 姜亦珂 

机构地区：[1]重庆邮电大学经济管理学院,重庆400065 [2]重庆邮电大学网络社会发展问题研究中心,重庆400065

出　　处：《图书馆》2017年第4期82-86,共5页Library

基　　金：重庆市教委人文社科基金项目"人才甄选标准权变模型研究"(项目编号:16SKGH061);重庆邮电大学社科研究项目"大学生网络创业研究"(项目编号:2010SKDJ01)的研究成果之一

摘　　要：文章基于回答特征将学术用户知识贡献行为分为两类(复制型、创作型),结合自我决定理论和理性行为理论构建了一个知识贡献行为决策模型,分析内外在激励政策对学术虚拟社区用户知识贡献行为的影响。结果表明:外在激励能够大幅度提升用户复制型回答的数量,但会减少创作型回答的数量;内在激励能够有效促进创作型回答,提高学术虚拟社区的回答质量。Knowledge contribution behavior was classified into two kinds by the characteristics of question answering, drawing on the theory of self-determination and the theory of reasoned action, the rational model of knowledge contribution behavior was constructed, and the differential effects of incentive policies on users’ knowledge contribution behavior in academic virtual communities was studied. The results show that extrinsic incentive is positively facilitating the type of copy-answering behavior and negatively impacting the type of creative-answering behavior, whereas intrinsic incentive has a signifcant impact on creative knowledge contribution behavior, which is more effective in promoting the quality of answers in academic virtual community.

关 键 词：学术虚拟社区 知识贡献行为 外在激励 内在激励 回答质量 

分 类 号：G350[文化科学—情报学]