方言电视节目对观众地方身份认同感影响研究——以山东广播电视台齐鲁频道《拉呱》为例  

On the Influence of Dialect TV Programs on Audience's Local Identification——Taking Lagua on Qilu Channel at Shandong Broadcasting as an Example

作　　者：李拓[1] 

机构地区：[1]上海社会科学院新闻研究所,上海200235

出　　处：《河北科技师范学院学报（社会科学版）》2017年第3期121-128,共8页Journal of Hebei Normal University of Science & Technology(Social Sciences)

摘　　要：选取著名的方言电视新闻节目《拉呱》进行研究,以试图讨论方言电视节目对观众身份认同的影响。研究发现:以《拉呱》为代表的方言电视节目突破了传统新闻节目框架,通过运用方言进行节目主持、讲述老百姓身边自己的故事、建构主持人小么哥山东汉子形象,构建了一代人对于山东地方身份的认同感。研究认为,在目前的中国国情之下,把握地方身份认同是发展本地节目的重要手段,但这不等于盲目的发展方言节目就一定可以提高收视率。未来方言节目究竟能走多远,最重要的还是要看方言能走多远,乡愁能走多远。当普通话逐渐成为下一代人主要的使用的语言,方言逐渐淡出人们的视野的时候,方言节目或许也就失去了存在的空间。In this paper,Lagua,a famous dialect TV news program was studied. It was tried to discuss the influence of dialect TV programs on the identification of audience. The research showed that the dialect TV program represented by Lagua,broke through the framework of traditional news. This kind of program was hosted in dialect to tell stories around civilians build an amiable image for themselves and constructed the identification of the generation on Shandong. The research also showed that,according to the status quo of China,it was still one of the important means in the development of local programs to grasp local identification. However,it did not mean that the audience rating could be certainly raised through the blind development of dialect programs. In the future,the dialect programs are mostly dependent on how dialects and nostalgia will be. When Mandarin becomes the dominant language of the next generation,and dialects gradually fade out of the sight of people,dialect programs might lose their space of existence.

关 键 词：方言节目 地方身份认同 拉呱 

分 类 号：G220[文化科学]