上饶市羽毛球俱乐部消费群体特征的调查分析  

Investigation and Analysis on the Characteristics of Consumer Groups in Shangrao Badminton Clubs

作　　者：邱启亮 吕赟[1] 

机构地区：[1]云南师范大学体育学院,云南昆明650000

出　　处：《体育科技文献通报》2017年第11期131-133,共3页Bulletin of Sport Science & Technology

摘　　要：为了解上饶市各个羽毛球俱乐部中消费者的一些基本特征、进行羽毛球消费的目的和影响其进行消费的因素特征,本研究运用文献资料法、问卷调查法等方法对上饶市羽毛球俱乐部中的羽毛球消费群体的特征进行了调查与分析。调查结果显示,在所调查的10家羽毛球俱乐部中,进行羽毛球运动的消费者受到很多因素的制约,不同的消费者其进行羽毛球消费目的也有很大的区别,消费者的一些基本特征也是各有各的有不一样。本文的总结,能让人们更好的了解上饶羽毛球消费群体的一些基本特征,也能为羽毛球运动的消费者和羽毛球俱乐部提提供一定的参考。In order to understand the basic characteristics of consumer groups、the purpose of consumption and the factors that affect their consumption in Shangrao City Badminton Clubs,the study uses literature,questionnaire and other methods to investigate and analyze the customers behavior characteristics. The results show that in the10 surveyed clubs,customers are restricted by many factors,different customers hold different consumption purposes,and they hold different characteristics. This article is not only helpful in understanding the basic characteristics of Shangrao badminton consumers,but also in providing some reference for badminton sports and badminton clubs.

关 键 词：上饶市 特征 羽毛球俱乐部 羽毛球消费群体 

分 类 号：G812.4[文化科学—体育学]