“互联网+”背景下分销管理课程教学改革研究——以河南工学院市场营销专业为例  

The Study on Teaching Reform of Distribution Management under the Background of “Internet+”: A Case Study of Marketing Major in Henan Institute of Technology

作　　者：赵梦 

机构地区：[1]河南工学院经济贸易系,河南新乡453003

出　　处：《河南机电高等专科学校学报》2017年第4期71-73,共3页Journal of Henan Mechanical and Electrical Engineering College

基　　金：河南省教育科学"十三五"规划2016年度重点课题"‘互联网+’背景下高职高专市场营销专业教学改革研究"(2016-JKGHA-0079)

摘　　要："互联网+"背景下,需要对分销管理课程进行教学改革。通过分析分销管理课程教学中存在的问题,提出调整培养计划、更新教学模式、丰富教学内容、引进师资力量及多样化考核方式等对策,以求调动学生学习积极性,完善学生综合能力的培养,提升教学效果。Under the background of “Internet＋”, the teaching of Distribution Management should bereformed. By analyzing the existing problems in Distribution Management course, this paper put forward thecorresponding countermeasures, such as adjusting the training program, updating the teaching mode, enrichingthe teaching contents, improving the teachers professional level, changing the examination methods and so on, inorder to arouse the enthusiasm of the students, improve the comprehensive ability of students, and promote theteaching effect.

关 键 词：“互联网+” 分销管理 教学改革 

分 类 号：G642[文化科学—高等教育学]