县域房地产电子商务营销模式应用研究  

E-commerce marketing model application in county real estate

作　　者：王闯 

机构地区：[1]广东财经大学信息学院,广东广州510320

出　　处：《江苏建材》2017年第5期62-64,共3页Jiangsu Building Materials

摘　　要：随着县域经济发展以及县域互联网技术升级,县域房地产市场应用电子商务营销模式已具有一定的经济和技术基础。文章分别从应用水平和环境基础视角分析电子商务营销模式在县域房地产销售中应用的可行性,在当前技术水平下为县域房地产开发企业提供合理的营销建议。With the development of economy and the upgrade of the internet technology in counties,there are some economic and technical experiences to apply the e-commerce marketing model in the county real estate market. The paper analyzes the feasibility of e-commerce marketing model in the application of county real estate sales from the perspective of applied level and environmental foundation. And the paper provides reasonable suggestions for county real estate development enterprises under the current technical level.

关 键 词：电子商务 县域 房地产 营销 

分 类 号：F299.23[经济管理—国民经济] F724.6