近六年“网络热词”折射的价值观念分析  

An Analysis of the Values Embodied in Network Buzzwords in the Recent 6 Years

作　　者：邱红霞 王习胜[1] 

机构地区：[1]安徽师范大学马克思主义研究中心,安徽芜湖241000 [2]皖西学院经济与管理学院,安徽六安237012

出　　处：《湖南人文科技学院学报》2017年第3期66-71,共6页Journal of Hunan University of Humanities,Science and Technology

基　　金：国家人文社科基金重点项目“思想政治教育人文关怀的理论与方法研究”(13AKS013).

摘　　要：网络热词是当前流行的网络语词,具有生成方式的即时性、观点表达的委婉性,以及语义信息的碎片化、热词表达的平民化等特征。近六年,从“伤不起”到“吃瓜群众”,热词频频,广泛渗透于政治、经济、文化、社会、民生等众多领域,从价值观层面分析热词背后的大众心理和社会诉求,从网络热词看出,普通民众之社会价值取向从一元化向多元化变化;社会价值目标从理想化向世俗化变化;社会价值内容从抽象化向具体化变化。' Network buzzwords',which are the currently popular network words,present the characteristics of immediacy in word formation,loving to use euphemism in expressing opinions,fragmentation of the semantic information,and plebification in word coinage. In the past six years,buzzwords emerge frequently,like ' shang buqi '( too delicate to bear a bow),and ' chigua qunzhong'( netizens who are unware of the facts),covering the areas of politics,economics,culture,society,people' s livelihood and so on. Therefore,it is significant to analyze the public psychology and social demand embodied in network buzzwords from the perspective of values. It can be concluded that ordinary citizens are changing their unified values to diversified,their idealized social value goal to secularized,and their abstract social value content to materialized.

关 键 词：网络热词 大众心理 社会诉求 价值观 价值取向 

分 类 号：G206[文化科学—传播学]