基于消费者需求的休闲农业园供给对策分析  

Analysis on the Supply of Leisure Agricultural Park Based on Consumer Demand

作　　者：王红姝[1] 杨晓泽 Wang Hongshu Yang Xiaoze(School of Economics and Management, Northeast Forestry University, Haerbin, Heilongjiang 150040)

机构地区：[1]东北林业大学经济管理学院,黑龙江哈尔滨150040

出　　处：《改革与战略》2017年第10期133-136,共4页Reformation & Strategy

摘　　要：休闲农业园需要抓紧进行供给侧结构性改革,不断地根据消费者的需求调整休闲农业园的供给,破解消费者需求与休闲农业园供给的矛盾。城市居民是休闲农业园的主要消费者,文章从理论上对城市居民的休闲娱乐需求、绿色食品需求、亲近自然需求以及亲子旅游需求等方面进行分析,并从丰富休闲农业园类型、创建绿色食品基地、丰富园区服务内容、构建农产品可追溯体系等方面,提出休闲农业园应对消费者需求变化的对策。The consumer is the main leisure agriculture park market, facing the city residents consumption demand change rapidly, leisure agriculture park need to pay close attention to the supply side structural reform, constantly adjusted according to the demand of consumer leisure agriculture park supply, and ease the conflicts of consumer demand and supply of leisure agriculture garden. Urban residents are the main consumers of leisure agricultural park. This paper analyzes the effective supply of green leisure demand in aspects of leisure and entertainment needs, green food demand, close to natural needs, parent-child tourism demand. And then from the aspects of leisure park, greed food base, service contents and agricultural product system, it puts forward the suggestions for leisure agriculture park development.

关 键 词：城市居民 休闲娱乐需求 绿色食品需求 亲近自然需求 亲子旅游需求 休闲农业园供给 

分 类 号：TU986[建筑科学—城市规划与设计]