游客感知视角下的吉林省旅游资源非优区开发  

Research on Non-optimal Tourism Resources Areas and Its Development in Jilin Province from Tourists' Perception Perspectives

作　　者：陈帅 周丽君 

机构地区：[1]吉林工程职业学院管理科技分院,吉林四平136001 [2]东北师范大学地理科学学院,吉林长春130024

出　　处：《湖北广播电视大学学报》2017年第5期49-55,共7页Journal of Hubei Radio & Television University

基　　金：2016年吉林省教育厅"十三五"科研规划项目"基于游客感知视角的吉林省旅游资源非优区开发研究"(吉教科文合字[2016]165号);吉林省科技厅软科学项目"基于旅游生态足迹的吉林省旅游可持续发展研究"(20150418026FG);2016年度吉林省职业教育与成人教育教学改革研究课题"一带一路’战略视域下吉林省旅游职业教育对外开放研究"(2016ZCY050);吉林省高等教育学会2017年度高教科研课题"吉林省高等职业教育与区域社会经济协调性研究"(JGJX2017D373)

摘　　要：以吉林省旅游资源非优区为研究对象,基于游客满意度理论,利用问卷调查、自媒体旅游网站游记、现场访问等方式获取的数据,运用SPPS19.0、EXCEL等数据分析软件,对统计样本进行信度分析、效度分析、频数分析和多重交叉分析。研究表明,吉林省旅游客源主要由中青年组成,旅游消费水平偏低,旅游资源分布集聚度低。提出吉林省旅游资源非优区的开发策略和开发模式等建议。Under the background of global tourism and experience economy,tourist experience has become an important reference in the process of tourism development.It is also an important factor in sustainable development of the tourism industry.Making positive analysis of Non-Optimal Tourism Resources Areas in Jilin Province and based on the theory of tourist satisfaction,this paper has used data obtained from questionnaire survey,travel notes on We Media website,on-site visits and other methods as analysis samples.Through analysis of the reliability,validity,frequency and Multiple cross analysis of the statistical samples,this paper concludes that tourist resources in Jilin province are mainly composed of young tourists,with relatively low level of tourism consumption and tourism resources distribution,based on which it puts forward some proposals on the development strategies and models of Non-Optimal Tourism Resources Areas in Jilin Province.

关 键 词：游客感知 实证分析 旅游资源非优区 开发模式 

分 类 号：F592.7[经济管理—旅游管理]