徽州民俗体育文化创意产业发展模式研究  

Research on the Development Model of Creative Industries on Huizhou Folk Sports Culture

作　　者：汪彬[1] 王德龙 Wang Bin Wang Delong(School of Physical Education, Huangshan University, Huangshan 245041, China)

机构地区：[1]黄山学院体育学院,安徽黄山245041

出　　处：《黄山学院学报》2017年第5期71-74,共4页Journal of Huangshan University

基　　金：安徽省高校人文社科研究重点项目(SK2017A0383);安徽省大学生创新创业训练计划项目(201610395046)

摘　　要：通过对徽州民俗体育文化现状进行分析,探讨了徽州民俗文化与体育创意产业的耦合关系,进而提出了徽州民俗体育文化创意产业需要遵循非均衡发展、以民俗体育竞技观赏业为核心的常规发展、以服务业作为发展重点的非常规发展、民俗体育与文化旅游等相关产业延伸融合发展模式。The paper mainly discusses the tight coupling relationship between Huizhou folk sports and Huangshan sports creative industries by analyzing the status quo of sports culture in Huizhou, and thus, proposes the non-balanced development of creative industries on Huizhou folk sports culture, the conventional development based on competitive folk sports events watching industry, the unconventional development based on service industry and the integrated development of related industries, such as folk sports and cultural tourism.

关 键 词：徽州 民俗体育 体育文化 创意产业 模式研究 

分 类 号：G80-05[文化科学—运动人体科学]