武术的海外传播实证研究——以武术在美国孔子学院的传播为例  

Wushu Dissemination overseas——A case study of the dissemination of Wushu in Confucius Institutes in the United States

作　　者：胡凯[1] 王燕[1] 

机构地区：[1]中国地质大学(武汉)体育部,湖北武汉430074

出　　处：《山东体育学院学报》2017年第5期36-39,共4页Journal of Shandong Sport University

基　　金：国家体育总局哲学与社会科学项目"基于孔子学院的中国武术海外传播路径与绩效评估体系构建之研究"(编号:2136SS15023)

摘　　要：研究考虑到美国在世界政治、经济、文化等方面的地位、影响力等因素,采用文献法、实地调研法、实证法、访谈法、逻辑分析法等就武术依托美国孔子学院的传播现状及传播中存在的制约因素进行分析、归纳,并契合课题组多年赴美传播武术文化的经验,反思目前武术海外传播的窘境。在秉承发现问题、解决问题的前提下指出在基于孔子学院的武术海外传播过程中应注重:宣传去政治化;整合"走出去"的平台;优化武术海外传播的艺术和技巧;甄选武术海外传播的受众群体等,主张从多方位提升武术海外传播的实效性,推广成功传播经验,发挥示范效应,为武术属于世界助力。Considering the U.S.＂ position and influence on global politics, economy and culture, this paper analyses and summarizes the current situation of the dissemination of the Wushu in Confucius Institute in the U.S., and the restriction factors that exist in the dissemination through the use of the of literature review, field investigation, empirical method, interview and logical analysis. Based on experiences of Wushu dissemination in the U.S. over years, the authors reflected on the current di- lemma of the dissemination. In the course of adhering and solving obstacles, the paper points out that during the dissemination of Wushu in Confucius Institute overseas, we should attach importance to de-politicization, integrate with the ＂go-out＂ platform, optimize the arts and skills of the dissem- ination, and screen targeted community. Multi-faceted means are advocated to enhance the effec- tiveness of the dissemination, and promote the successful experience, in order to make Wushu a worldwide culture.

关 键 词：武术 海外传播 美国 孔子学院 实证 

分 类 号：G852[文化科学—民族体育]