动画技术:动画产品国际贸易的最大助推  

Animation Technology:The Most Powerful Booster of International Trade of Animation

作　　者：苏锋[1] 苏少锋 

机构地区：[1]东北大学工商管理学院,沈阳110819 [2]河北东软软件有限公司,秦皇岛066004

出　　处：《同济大学学报（社会科学版）》2017年第5期37-45,共9页Journal of Tongji University:Social Science Edition

基　　金：2012年度国家社会科学基金项目"中国动画产业国际化经营对策研究"(项目编号:12BGL133);2013年度教育部基本科研业务费重大科研项目"动漫云产业商业生态系统研究"(项目编号:N130823002)

摘　　要：动画产业在经历百年磨砺之后,终于迎来了国际化征程的春天。是哪些因素影响并推动了动画产业国际化道路的进程?归根结底,那就是"动画技术"的发展改变了以往的被动。为了厘清动画技术在动画产品国际贸易中所起到的加速器作用,文章从动画的两种技术,即动画制作技术和动画传播技术的变化与发展入手。一方面,分析了动画制作技术的演变:从手绘动画制作技术→计算机动画制作技术→云计算动画制作技术;另一方面,探究了动画传播技术的跨越:从电影动画传播技术→电视动画传播技术→计算机网络技术→移动互联网技术。文章重点论述了两类技术在各个阶段中的发展进程和技术轨道,特别是在这两类技术的作用下,动画企业由早期的单渠道经营模式转变为现在的多渠道经营模式,由此产生了丰厚的利润,与此同时,也揭开了动画产品国际贸易的新篇章。After being honed for a century,the animation industry has ushered in the golden age of internationalization.However,what factors promote the internationalization process of the industry？Ultimately,it is the development of the animation technology that changes the traditional passive status.In order to clarify the effects of animation technology on accelerating the international trade of animation,this paper fully expounds the transformation and development of two kinds of animation technologies— animation production technology and distribution technology.To begin with,this paper elaborates the evolution of animation production technology from hand-drawn animation to computer animation,and to cloud computing animation.Then,this paper thoroughly investigates the development of animation distribution technology from film animation distribution technology to TV animation distribution technology,to computer network technology,and to mobile internet technology.The evolutionary and technological trajectories of the two types of technologies in various phases are emphasized.Thanks to the technologies,animation companies have employed a multichannel business paradigm rather than the old single-channel one,and generated significant profits.At the same time,the international trade of animation has also opened a new chapter.

关 键 词：动画产品 技术轨道 经营范式 国际贸易 

分 类 号：G206[文化科学—传播学]