基于SWOT分析法的全新平台开发车身材料的选择  

BIW Material Selection of Brand New Platform Based on SWOT Analysis Method

作　　者：徐少阳 

机构地区：[1]威马汽车技术有限公司

出　　处：《汽车工程师》2017年第10期18-19,49,共3页Automotive Engineer

摘　　要：近年来,新能源车型开发趋于平台化设计。平台化设计过程中需要考虑产能、成本(包括单件成本和模具成本)、开发周期、整车性能、平台化策略等因素。这些因素对于白车身的材料选择有重要的约束作用。利用SWOT分析法可以清晰地将不同材料的白车身各项指标进行全方位的分析,以帮助利益相关者进行决策。从平台化研究的前期对车身材料进行定义,对于产品开发和硬件基础设施可以做出提前布局,节约时间,优化成本。In recent years, new energy vehicle development is focused on platform design in most OEMs. New platform design need to consider the volume, cost（including the single part cost and tooling cost）, timing, vehicle performance, platform strategy and some other factors. All these factors constrain the BIW material choice. SWOT method is a good tool to analysis the influence from the factors, which will enhance the stockholders to make decision. To defined the BIW material at earlier phase of platform design which can save the cost and timing for product development and facility constructions.

关 键 词：产能规划 平台 SWOT 铝制车身 钢制车身 

分 类 号：U463.82[机械工程—车辆工程]