我国游艇旅游制度优先改善目标研究——基于因子聚类分析法  

Research on the prior goals to improve the institutional system of yacht tourism in China——Based on factor and cluster analysis methods

作　　者：姚云浩[1] 栾维新[2] 王依欣 

机构地区：[1]大连海事大学公共管理与人文学院,辽宁大连116026 [2]大连海事大学交通运输管理学院,辽宁大连116026 [3]浙江海洋大学游艇规划设计研究所,浙江舟山316000

出　　处：《辽宁师范大学学报（社会科学版）》2017年第6期75-81,共7页Journal of Liaoning Normal University(Social Science Edition)

基　　金：中国博士后科学基金面上资助项目"我国游艇旅游发展的机制与制度创新研究"(2016M601292);中央高校基本科研业务费专项资金资助项目"我国游艇旅游发展的制度创新研究"(3132017035);大连市社会科学界联合会项目"大连市游艇旅游发展的制度困境及对策研究"(2016dlskyb026);大连海事大学"十三五"重点科研项目"国家治理现代化与海洋强国建设"(3132016365)

摘　　要：作为一种新兴旅游方式,游艇旅游正逐渐进入公众视线,但游艇旅游发展面临着制度困境,相关制度研究较为零散且缺乏深度。采用文献研究及专家咨询法确立了游艇旅游制度优先改善的目标集,并运用相关调研数据进行了因子聚类分析。研究发现:我国游艇旅游制度环境堪忧,制度优先改善目标可提取为游艇旅游企业及行业制度、游艇事前和事中管理制度、配套服务制度等6个公因子,聚类分析则将样本细分为制度依赖型、独立发展型、功利需求型、微观和宏观制度需求型5类目标族群,并根据族群中各公因子的影响程度给出游艇旅游制度优先改善的政策建议,以期为游艇旅游发展提供决策参考和依据。As a new tourism pattern,yacht tourism is gradually capturing people's attention,but the institutional environment needed for yacht tourism development is still not complete,and relevant research is relatively simple.Through literature research and expert consultation,we establish a set of prior goals to improve yacht tourism system,and use survey data for factor analysis and cluster analysis.The result shows that yacht tourism has a bad institutional environment now and the prior goals of improving the system can be extracted as six common factors:enterprise and industry association systems,advance and procedural systems and support and service systems.Samples are divided into system-dependent,independent,utility demand,micro and macro system demand groups by cluster analysis.The paper put forward policy suggestions according to the degree of influence of each common factor within the groups in the end.

关 键 词：游艇旅游 制度困境 优先目标 因子聚类分析 

分 类 号：F59[经济管理—旅游管理]