基于产业链理论的乡村休闲旅游发展模式优化研究——以山东日照渔家乐为例  

Rural Leisure Tourism Development Model Based on the Theory of the Industrial Chain Optimization Research:A Case of Fisherman's Family Tourism in Rizhao

作　　者：龙祖坤[1] 李绪茂 LONG Zukun LI Xumao(Xiangtan University, Xiangtan, Hunan 411105, China)

机构地区：[1]湘潭大学旅游管理学院,湖南湘潭411105

出　　处：《山东商业职业技术学院学报》2017年第5期1-5,75,共6页Journal of Shandong Institute of Commerce and Technology

基　　金：国家旅游局项目(14TABG026)

摘　　要：以乡村旅游的时间发展为基础,梳理出乡村旅游发展的不同模式,以我国最大的乡村民俗旅游聚居地——日照市为案例,分析其发展的模式和现存的问题,针对当前的问题找出优化的发展模式,即产业网发展模式,以渔家乐休闲旅游为核心,构建海上产业链、沙滩产业链、陆上产业链三条主产业链,同时衍生出多条辅产业链,从而形成产业网发展模式,依靠新的发展模式将更有助于日照市打造独具特色的渔家乐休闲旅游品牌,形成具有一定影响的休闲旅游城市。Based on the time of rural tourism development, this paper creates the different mode of rural tourism development. With greatest diversity of rural folk tourism in Rizhao City in China as a case, this paper ana- lyzes its development pattern and the existing problems, and finds out the optimization model of development for the current problem, namely the industry development model. Using the fishermen＇s leisure tourism as the core, the industrial chain, it builds sea beach industrial chain, the three main industry chain of the land, and derives more auxiliary industry chain, thus forming industry development model. Depending on the new development model will help to create the unique sunlight fishermen＇s leisure tourism brand and a series of leisure tourism project, further towards the leisure tourism city.

关 键 词：产业链 乡村休闲旅游 发展模式 渔家乐 

分 类 号：F592[经济管理—旅游管理]