基于SWOT分析的纳木错国家公园生态旅游开发对策研究  

Study on the Countermeasures of Ecotourism Development in Namco National Park Based on SWOT Analysis

作　　者：张飞[1] ZHANG Fei(Faculty of Tourism and Foreign Language, Tibet University, Lhasa 850000, Tibet, Chin)

机构地区：[1]西藏大学旅游与外语学院,西藏拉萨850000

出　　处：《中南林业科技大学学报（社会科学版）》2017年第4期71-74,共4页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：西藏自治区高校青年教师创新支持计划"西藏国家公园少数民族社区生态文明建设研究--基于雅鲁藏布大峡谷国家公园生态旅游的实证"(QCR2016-26);西藏大学青年科研培育基金项目"基于西藏国家公园生态旅游发展的生态文明建设研究--以雅鲁藏布大峡谷国家公园为例"(ZDPJSK1516);西藏大学高层次人才引进科研项目"西藏国家公园管理体制建设研究"(010341)

摘　　要：近年来,伴随着旅游业的快速增长,资源环境问题日益突显,如何处理好二者之间的关系是社会各界关注的重点。生态旅游是绿色旅游发展模式,是积极的保护手段,是实现旅游业健康发展的一条理想路径。文章采用SWOT分析方法,对纳木错国家公园发展生态旅游进行综合分析。结果表明:纳木错国家公园开展生态旅游,总体上是优势大于劣势,机遇多于挑战。最后给出了纳木错国家公园生态旅游开发的对策。In recent years, with the rapid growth of tourism, resources and environmental issues have become increasingly prominent, how to deal with the relationship between the two is the focus of attention of the community. Ecotourism is a green tourism development model, a positive means of protection, and an ideal path to achieve the healthy development of tourism. In this paper, the SWOT analysis method is used to analyze the development of Ecotourism in Namco National Park. The results show that the Ecotourism in Namco National Park is generally superior to the disadvantage and the opportunity is more than the challenge. Finally, the paper puts forward the countermeasures of developing ecotourism in Namco National Park.

关 键 词：纳木错国家公园 生态旅游 SWOT分析 

分 类 号：F205[经济管理—国民经济] F592.3