电视台管理型微信公众平台的设计与实现  

Design and Implementation of WeChat Subscription Management Platform for Television Station

作　　者：张挺 王晓 陆通 

机构地区：[1]无锡广播电视集团,江苏214061

出　　处：《广播与电视技术》2017年第10期58-63,共6页Radio & TV Broadcast Engineering

摘　　要：本文介绍"无锡电视"微信平台的总体功能和设计实践。"无锡电视"微信公众平台是基于微信平台接口的客户管理与服务平台,它通过权限管理下的功能模块共享,降低了各微信的开发成本,又通过对旗下各微信号的数据抓取和统计,实现了对各微信公众号运营数据的掌握,给新媒体考核与内容策划提供依据,促进提升了各微信公众号的运营水平。This paper introduces the design and implementation of ＂Wuxi Television＂ WeChat platform. It is a customer management and service platform, based on We Chat public interface. By sharing the function modules under authority management, the development cost of each We Chat subscription is reduced. By data acquisition and statistic of each We Chat subscription, the operation data of each We Chat subscription is managed. This provides references for the new media assessment and content planning, and helps each We Chat subscription to promote operation capacity.

关 键 词：微信服务号 MVC模式 HTML5 数据分析 权限管理 

分 类 号：TP311.5[自动化与计算机技术—计算机软件与理论]