虚拟现实展示设计在文化传播中的应用与发展研究  

RESEARCH ON THE APPLICATION AND DEVELOPMENT OF VIRTUAL REALITY DISPLAY DESIGN IN CULTURAL COMMUNICATION

作　　者：周越[1] 王博[1] 

机构地区：[1]沈阳建筑大学设计艺术学院

出　　处：《设计》2017年第21期122-123,共2页Design

基　　金：2016年辽宁省教育厅一般项目<在本土文化视域下的高校设计类专业与创意产业的互动性研究>编号WJZ2016012

摘　　要：目的在展示设计中,传统展现方式已经不能满足新时代的发展需要。虚拟现实作为近几年新型产品,通过分析虚拟现实技术自身的特点及现实应用性,论述虚拟现实(VR)展示技术在文化传播领域的优越性,以及给我们文化生活带来的改变。助力于文化传播,使人们在文化领域带来前所未有的体验。方法通过阅读文献和体验传统文化传播的方式,通过与新型体验方式的比较,了解到传统文化传播方式的不足,结合虚拟现实技术,虚拟现实在文化传播中的重要性.结果通过与传统文化传播方式比对而得出的总结和分析,突出强调虚拟现实技术在文化传播中的重要作用。结论针对虚拟现实展示设计在文化传播上的研究发现,如何更好地满足人们对文化展示、文化传播的要求,如何使人们灵活利用虚拟三维环境来体验传统文化知识,实现文化传播能力的提升。Abstract： Target In the display design, the traditional way to show has been unable to meet the development needs of the new era. Virtual reality as a new product in recent years, by analyzing the characteristics of virtual reality technology and practical application of its own, virtual reality （VR） technology in the cultural transmission of the superiority, and to bring our cultural life changes, so that people in the field of culture to bring an unprecedented experience. Method By reading the literature and experiencing the way of traditional culture communication, through the comparison with the new experience way, we can understand the shortcomings of traditional culture transmission mode, combined with virtual reality technology, the importance of virtual reality in cultural transmission. Result Through the comparison and analysis with the traditional way of cultural transmission, it highlights the important role of virtual reality technology in cultural communication. Conclusion In view of how to better meet the requirements of cultural display and cultural communication, how to make people use the virtual three-dimensional environment to experience the traditional culture knowledge and realize the promotion of cultural communication ability.

关 键 词：虚拟现实 展示设计 文化传播 

分 类 号：J525.2[艺术—艺术设计] TP391.9[自动化与计算机技术—计算机应用技术]