平面设计中视觉元素的应用与把握  

THE APPLICATION AND GRASP OF VISUAL ELEMENTS IN GRAPHIC DESIGN

作　　者：柳湍红[1] 

机构地区：[1]山西师范大学临汾学院

出　　处：《设计》2017年第21期124-125,共2页Design

摘　　要：平面设计本身就是一项建立在视觉审美元素基础上的艺术表现形式,色彩、图像、文字等视觉元素均能在平面设计作品中得到极大应用。将色彩和图形、商品内容融合在一起,借助图像带给人们的视觉感染力和冲击力,同时利用文字字体、形态的变式使视觉元素在平面设计作品中拥有更多的"话语权",进而推动平面设计艺术的创新和发展。本文以生动鲜活的案例形式系统阐述平面设计各视觉元素的内涵及运用于平面设计作品中的方法,以期为平面设计作品中视觉元素的丰富和创新提供有益的参考依据。Abstract： Graphic design itself is a form of artistic expression based on visual aesthetic elements, and visual elements such as color, image and text can be greatly applied in graphic design works. The color and graphics, commodity content together, with the help of image to infect people＇s visual force and impact force, while using the variant text font, form the visual elements have more ＂Discourse＂ in graphic design work, and promote the innovation and development of the art design. This method in the form of case system of vivid connotation of graphic design and the visual elements used in graphic design work, in order to provide a useful reference for the visual elements of graphic design works rich and innovative.

关 键 词：视觉元素 平面设计 应用 视觉审美 设计师 

分 类 号：J51[艺术—艺术设计]