探析上海街头店面与橱窗设计中的个性化  

ANALYSIS ON THE PERSONALIZATION OF STREET STORE AND SHOP WINDOW DESIGN IN SHANGHAI

作　　者：姜亚平 

机构地区：[1]上海大学数码学院

出　　处：《设计》2017年第21期158-160,共3页Design

摘　　要：上海作为国际化大都市,源于本土历史悠久的海派文化加上外来文化的冲击,其设计理念始终走在世界的前线。一个优秀的店面设计不仅从形式上追求现代,追求变化,更重要的一点能否表达一种思想、意境。对待购物,人们早已不是追求简单的生活物质需求,更是一种全身心的购物体验,包括人与商品的互动感受、视觉空间的享受、文化氛围的熏陶等。因此文章将以上海街头店面展示为切入点,分析新的时代背景下,街头店面展示设计的发展现状。Abstract： As an international metropolis, Shanghai is the result of local culture with a long history and the impact of foreign culture, its design concept always walk in the front of the world. A good store design not only from the form of modern pursuit, the pursuit of change, more important can express a thought, artistic conception. Treat the shopping, people have already not to pursue simple life material needs, but also a full shopping experience, including the interaction between people and goods feelings, the enjoyment of visual space, culture influence and so on. So the article showed the street stores in Shanghai as the breakthrough point, analysis of the new era background, the development situation of street store display design.

关 键 词：展示设计 店面设计 橱窗设计 个性化设计 

分 类 号：TU247[建筑科学—建筑设计及理论]