基于地理社交数据的移动社交网络信息传递机制研究  

Research on Mobile Social Network Information Transmission Mechanism Based on Geographical Social Data

作　　者：张继东 李鹏程 

机构地区：[1]湖北工业大学经济与管理学院,湖北武汉430068

出　　处：《情报科学》2017年第11期13-16,88,共5页Information Science

基　　金：国家自然科学基金面上项目(71573073)

摘　　要：【目的/意义】通过模型构建模拟移动社交网络中的信息传递,为移动社交网络中信息的高效传递和政府管控提供支持。【方法/过程】基于地理社交数据来量化移动社交网络中用户对信息的传递意愿程度,同时通过将地理社交数据中的用户地理属性添加到用户的多维特征集合中,根据用户多维特征选择传递不同内容的信息,以提高信息的传递效率。【结论/结果】由地理社交数据构建的用户特征模型与实际情形贴切,因而通过其进行移动社交网络中的信息传递机制研究有较高的可行性。【Purpose/significance】Simulating the transfer of information in mobile social networks through the model building, providing support for the efficient delivery of information and government control in mobile social networks.【Method/process】Quantifying the degree of willingness of users to transmit information in mobile social networks based on geo-social data, and by adding the user’s geographic attributes in the geographic social data into the multidimensional feature set of the user, the information of the different content is transmitted according to the user’s multi-dimensional feature of the user, so as to improve the transmission efficiency of the information.【Result/conclusion】The user characteristics model constructed by the geo-social data is relevant to the actual situation, so it is feasible to study the information transmission mechanism in the mobile social network.

关 键 词：地理社交数据 移动社交网络 信息传递 

分 类 号：G206[文化科学—传播学]