从小城二本院校走向国内一线房企——以玉林师范学院广告学专业《房地产营销》教改为样本  

From an Ordinary University of a Small City to a First Class Real Estate Enterprise: Take the Advertising Major of Yulin Normal University as an Example

作　　者：卢萃宁[1] 

机构地区：[1]玉林师范学院文传学院,广西玉林537000

出　　处：《玉林师范学院学报》2017年第4期137-139,共3页Journal of Yulin Normal University

基　　金：玉林师范学院高等教育本科教学改革工程立项项目成果;项目编号:15XJJG31

摘　　要：对于在学校区位、办学历史、师资质量、教学设施等方面均显落后的普通二本院校的广告学专业来说,如何提升学生的就业竞争力,是一个值得探讨的重要问题,玉林师范学院文传学院广告学专业在这方面进行了有益的探索。For the Advertising Major in a second-batch university, the school location, school history, quality of teachers, teaching facilities and so on are lagging behind. How to improve the employment competitiveness of students is an important issue to be discussed. The Advertising Major of Yulin Normal University has made a useful exploration in this field.

关 键 词：玉林师范学院 广告学 房地产营销 

分 类 号：G642.0[文化科学—高等教育学]