大众体育文化当代传播生态  

On the Comtemporary Communication Ecology of Public Sports Culture

作　　者：姜振[1] 

机构地区：[1]盐城师范学院体育学院,江苏盐城224002

出　　处：《重庆社会科学》2017年第10期117-122,共6页Chongqing Social Sciences

摘　　要：体育文化建设是我国体育事业发展的主要目标,在互联网环境下体育文化传播包含信息技术、传播范式、社会行为三个维度。根据传播生态学理论,将体育文化传播生态系统分为存在系统、功能系统、价值系统三个组成部分。面对体育国际化发展趋势,我国体育文化传播应发挥"互联网+"平台的技术优势,推进媒介融合,全方位传播体育文化,同时要大力发展体育文化产业,促进我国与世界各国体育文化的交流与互动。Construction of sports culture is the major purpose in sports development of China. Under the internet environment, communication of sports culture was divided into three dimensions： presence system, and function system, and value system. Facing the trends of sports international, we should exert technical predominance of the internet, advance media convergence and full range of communication of sports culture, and develop sports culture industry, and enhance communication and interaction between China and other countries.

关 键 词：互联网 体育文化 传播生态 

分 类 号：G80[文化科学—运动人体科学]